What we've learned building this stuff.
Straight answers to the questions clients actually ask, what things cost, where templates stop paying, and what a real build looks like from the inside. Written by the people doing the work.
12 articles · no newsletter · no gate
- · 2 min
Custom dashboard vs off-the-shelf analytics
Google Analytics tells you what happened on your website. It cannot tell you what is happening in your business. Here is where the line sits.
dashboardsplatforms - · 3 min
Mobile app or mobile website: which do you need?
Most businesses asking for an app need a faster mobile site. Here is the test that tells you which one you are, before you spend the money.
mobilestrategy - · 3 min
Do you actually own your website?
Four things to check before you pay a final invoice. Most people discover they do not own their site at the worst possible moment.
ownershiphiring - · 2 min
How long does a website actually take to build?
Real delivery windows for each kind of build, what makes a project slip, and why the honest answer depends more on you than on the developer.
processdelivery - · 3 min
How much does a custom booking system cost?
What moves the price on a booking system, where off-the-shelf stops working, and the questions that change the quote more than anything else.
pricingsystems - · 3 min
Squarespace vs custom: when switching pays
Squarespace is the right answer more often than developers admit. Here is the point where it stops being, and how to tell you have reached it.
websitesstrategypricing - · 2 min
What AI automation really does for small business
Past the demos and the hype, the specific, boring tasks worth automating, the ones that are not, and how to tell them apart.
aiautomationstrategy - · 2 min
What to ask a web developer before you hire them
Twelve questions that separate a studio who has thought about your project from one that has not. Most of them are about what happens after launch.
hiringprocess - · 3 min
When a spreadsheet stops being enough
Spreadsheets run more businesses than software does, and usually should. Here are the specific signals that yours has become a liability.
systemsprocess - · 2 min
Why a quote with no breakdown is a red flag
A single number tells you nothing you can compare. Here is what a real estimate contains, and what its absence usually means.
pricinghiring - · 3 min
What a custom website costs in the Maldives
An honest breakdown of what you pay for, why quotes vary so wildly, and how to tell a real estimate from a guess.
pricingwebsites
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